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Modulated signal generator
Melša, Ondřej ; Poměnka, Petr (referee) ; Maršálek, Roman (advisor)
This project occupies with the creation modulated signal generator in MATLAB. There are explicit basic princips of modulation PSK, M-QAM, princip of system with spread spektrum and princip of access OFDM and MC-CDMA. Next there are explicit basic parametres and possibilities configuration of conversion analog PCI card CompuGen 4302, which serves as D/A convertor of signals created by PC.
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The influence of artificial intelligence on the perception of quality and trustworthiness of content in digital communication
Richter, Martin ; Slavíček, Daniel (advisor) ; Koblovský, Petr (referee)
This master's thesis focuses on the impact of artificial intelligence (AI) on digital communication, content perception, and potential negative consequences associated with generated content. The thesis also presents opportunities that generative artificial intelligence brings in the context of multimedia content creation. At the same time, it addresses factors and biases that influence the perception of such generated content. The thesis also analyzes the awareness and abilities of primary and secondary school students in the field of generative AI. The results show that students have an awareness of the capabilities of generative AI but struggle to recognize generated content, which points to potential risks associated with manipulation and disinformation.
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Comparison of the Presidential Candidate's Website with their Presentation on Facebook
Čechmanová, Monika ; Hrůzová, Andrea (advisor) ; Vocásek, Tibor (referee)
This bachelor thesis focuses on the analysis of the campaign of presidential candidate Jaroslav Bašta, who is running for the political party Freedom and Direct Democracy (SPD) in 2023. Specifically, the content of his website will be compared to the content on the social network Facebook, which serves as a support for his candidacyThe thesis aimsis to identify differences between the content on these two platforms and to analyse the strategies used in the areas of marketing, public relations, and public opinion. The thesis will also examine whether the presidential candidate uses elements of illiberalism and how he communicates his electoral program. In the theoretical part, the thesis will focus on digital communication as a "new tool of political communication" and define key concepts and theories related to digital and political communication and marketing. The starting point will be the works of political scientist Chytilek (2012 or 2019), who specializes in political marketing, and the works of Matušková (e.g., 2006), an expert on political and electoral marketing. In the practical part, the method of analysing rhetorical and visual means will be used to map the use of populism for political purposes in the pre-election period, the issue of "fake news," and strategies of populist rhetoric on...
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Language of SMS and French as a foreign language
Vaňátko, Jiří ; Klinka, Tomáš (advisor) ; Listíková, Renáta (referee)
in English with English title of the thesis: Language of SMS and French as a foreign language The central topic of the thesis is the language of short text messages (SMS) and/or the one of chat and their application in teaching of French as a foreign language (fr. abbreviation F.L.E., français langue étrangère). The aim is to answer the question so as to how to grasp linguo- didactically this modern sociolect of young users (not only) of French, typical of written communication via digital technologies, with the purpose of the purely practical use in the classes of French. Firstly, a linguistic description will be given in order to understand the mechanisms of the explored language code not only in French, but also partly in Czech and English, as well as the determination of the position of the SMS language as a socio-cultural phenomenon in the present-day French. The following research will be dealing with the identification and the analysis of the teaching activities using the SMS language found in approximately fifty text books of French intended for the learners of levels A1, A2, B1, B2. The next section offers the theoretical evaluation of the exploitability of the SMS language in the classes of French, having as a point of reference specialised works of didactics of foreign languages. The...
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Imagining the West: Marginality and Possible Lives at the Outskirts of a Mexican City
Heřmanová, Marie ; Stöckelová, Tereza (advisor) ; Kandert, Josef (referee) ; Grill, Jan (referee)
PhD Thesis Summary: Imagining the West: Marginality and Possible Lives at the Outskirts of a Mexican City Mgr. Marie Heřmanová The thesis aims to develop various results of a long-term fieldwork in the city of San Cristóbal de Las Casas, Chiapas, México, where rural-urban migration was pervasive since the 1960s. The research concentrated on the second generation of Tzotzil and Tzeltal migrants living at the suburbs of the city. Young indigenous people, whose parents came to the city to seek jobs, are now completely bilingual (they speak their maternal language - mostly Tzotzil as well as spanish they have learned in the school in the city). They mostly work in the same areas as the first generation migrants - as shop-keepers, souvenirs sellers or street-food vendors. They are thus in everyday interaction with both tourist and expats in the city centre. These interactions and meetings are in the context of the thesis seen as a consitutive element to imageries of mobility, modernity and Western lifestyles developed by the the young indigenous people from the suburbs. The concept if "Imaginary West" (Yurchak 2005) is central in the thesis, an unseen and yet ever-present homeland of the tourists and most importantly a place where "better lives" happen. The text explores how the search for...
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Chain e-mails as e form of politican propaganda
Šalplachtová, Iva ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
The goal of this thesis is to raise awareness of, mostly politically oriented, chain disinformation emails, which can be found especially among the members of the oldest generation. Furthermore, another objective of the thesis is to analyze the contents of the emails and their influence on recipients and senders. The first part of the thesis defines the basic concepts, e.g. disinformation, its occurrence and comparison, the senior generation and its activity in the digital environment, or chain emails and their origin. The second part deals with analysis of news-it focuses on revealing disinformation present in selected emails. This part also points out the often-recurring narratives. The third part of this thesis is the research. On the basis of four different hypotheses, this last part analyses the influence of chain emails on focus group respondents. The hypotheses are formed on grounds of findings obtained from processing the theoretical part of the thesis and from the results of the email analysis and the second part of this thesis.
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Imagining the West: Marginality and Possible Lives at the Outskirts of a Mexican City
Heřmanová, Marie ; Stöckelová, Tereza (advisor) ; Kandert, Josef (referee) ; Grill, Jan (referee)
PhD Thesis Summary: Imagining the West: Marginality and Possible Lives at the Outskirts of a Mexican City Mgr. Marie Heřmanová The thesis aims to develop various results of a long-term fieldwork in the city of San Cristóbal de Las Casas, Chiapas, México, where rural-urban migration was pervasive since the 1960s. The research concentrated on the second generation of Tzotzil and Tzeltal migrants living at the suburbs of the city. Young indigenous people, whose parents came to the city to seek jobs, are now completely bilingual (they speak their maternal language - mostly Tzotzil as well as spanish they have learned in the school in the city). They mostly work in the same areas as the first generation migrants - as shop-keepers, souvenirs sellers or street-food vendors. They are thus in everyday interaction with both tourist and expats in the city centre. These interactions and meetings are in the context of the thesis seen as a consitutive element to imageries of mobility, modernity and Western lifestyles developed by the the young indigenous people from the suburbs. The concept if "Imaginary West" (Yurchak 2005) is central in the thesis, an unseen and yet ever-present homeland of the tourists and most importantly a place where "better lives" happen. The text explores how the search for...
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Digital communication of Czech Olympic Committee during Olympic Games
Kříž, Tomáš ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Following thesis is focused on analysing digital communications of Czech Olympic Committee - a national committee aiming to develop and disseminate the Olympic ideals and to represent and ensure the participation of the Czech Republic at the Olympics. It is also one of the most important subject in the Czech sport. The main task of the thesis is to analyse all digital communications of Czech Olympic committee during the Olympic Games in Rio 2016 through social networks, break down all the available data to create a comprehensive summary and based on it create more effective recommendations for digital communication during the Olympic Games in PyeongChang 201. The theoretical part introduces the reader with general information about marketing and Public Relations. Section further maps the development of communication, its forms and familiarizes readers with the most used social networks of today. The practical part describes in general communication of Czech Olympic Committee during the Olympic Games in Rio, its forms and its main objectives. The digital channels provide accurate data, which will be used as base upon the preparation of a summary analysis. On the basis of these data will be drawn tips and recommendations for digital communication during winter Olympic games in PyeongChang. keywords:...
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Digital communication of banks with a selected customer segment
Vojtěchová, Kristýna ; Filipová, Alena (advisor) ; Fišerová, Kateřina (referee)
The topic of my Diploma Thesis is Digital communication of banks with a selected customer segment. The target group is created by people aged 18 to 30. The goal of the thesis is to find out the preferences of young people how their banks should communicate with them through digital technologies. To find out the preferences, I will use published studies and my own survey. In response to the findings, I will try to recommend the right digital communication with young generation. The theoretical part of this thesis is devoted to topics such as communication and customer. This part will concentrate on on-line communication and social networks. The practical part will focus on current digital communicaton of banks, it will present the results of my survey and recommendation for the banks for the future.
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